SEO dynamics for a Shopping Site
Monday, May 19th, 2008The Internet is the retail industry’s biggest new frontier. Online retail sales are expected to touch $329 billion by 2010, according to Forrester Research. That is a huge market by any yardstick. But any online retailer hoping to get a slice of that big pie will face one major hurdle on the path to customer acquisition: making their dynamic, database-driven sites search engine friendly.
It’s a no-brainer that search engines such as Google drive a majority of the traffic to web sites. And if online retailers want to attract huge volumes of prospects to their sites, they must have a strong SEO/SEM strategy.
That’s easier said than done. Shopping sites are by nature dynamic and database-driven. That’s the only way they can remain user-friendly. A shopper visits a site, chooses a few parameters and variables and is shown a page of products that match his or her Click to Read More
