The DigiBuzz Blog

In a significant report, titled Search Marketing Benchmark Guide, MarketingSherpa reported that online press releases, combined with organic search engine optimization, are one of the most effective Internet marketing strategies. As Jack Trout and Al Ries, best-selling authors, wrote: “PR plants the seed. Search marketing harvests the crop.”
Advertising clutter and information saturation have made traditional media less appealing to consumers, who prefer to consume news when they want it and where they want it. Not surprisingly, more and more savvy users are turning to the Internet for their daily quota of news. About 75% of searchers and researchers get their news online today.
Remember, it’s not just your prospects, but even journalists are increasingly using news search engines.
= 98% of journalists go online daily
= = 92% for article Click to Read More