The DigiBuzz Blog

Search engine advertising works on the simple principle of supply and demand. The highest bidder gets top billing for keywords he has chosen. And the most sought after keywords will be the most expensive.

Not surprisingly, the cost of high-traffic and high-conversion keywords is constantly rising. But is bidding for the most popular keywords the only way to get traffic and increase ROI?

It certainly is not. More and more people are increasingly buying into the long tail concept. So what exactly is the long tail of search engine advertising? Let’s illustrate with an example.

Let’s say you sell digital cameras and accessories online. You want to run a search engine advertising campaign. To begin with, let’s consider the keyword ‘camera’. It’s a very popular keyword and costs Rs 100 per click and delivers 100 clicks per day. Your cost works out to Rs Click to Read More