Building a brand through SEO
Monday, May 19th, 2008In the dense undergrowth of the Web, search engine marketing and optimization are far more effective and economical at drawing attention to your website and products than any other online marketing tool. Traditionally, most marketers have used SEO as a direct response mechanism to generate leads.
That may fast be changing. SEO and SEM, if used effectively, can be powerful brand-building tools as well.
Building brand recall through SEO
It’s clear that a vast majority of potential buyers of goods and services, search for relevant websites through search engines; and that searching is one of the most popular activities online. It’s also well known that most searchers don’t look beyond the first few result - pages. Now, let’s say, your company is the leader in the space that you operate in. If you don’t have a good SEO strategy, regardless Click to Read More
