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	<title>The Digibuzz</title>
	<link>http://thedigibuzz.puretech.com</link>
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		<title>Social Media and Knowledge Management</title>
		<description><![CDATA[The similarities between knowledge management (KM) and Social Media are hard to refute. The chief uniting factor is the use of technology by people in order to access information. Both owe their existence to individuals that undertake knowledge creation intended for sharing. Both are profoundly supportive of collaborative economics. But here is where the similarities [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2011/11/21/social-media-and-knowledge-management/</link>
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		<title>Twist in the Tail</title>
		<description><![CDATA[Search engine marketing is getting pretty competitive, and the bestselling keywords are becoming expensive. Take a long-tail approach! Pay-per-click marketing on search engines through programs such as Google AdWords and Yahoo! Search Marketing is becoming increasingly popular among marketers worldwide. These programs work on an auction model: Marketers bid for keywords, which when used by [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2011/11/16/twist-in-the-tail/</link>
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		<title>Emerging Trends in the Digital Space</title>
		<description><![CDATA[The Internet has brought about a sea change in the way forward-thinking companies do business today. The trends clearly point to digital marketing occupying prime slot among all forms of advertising; it is expected to leapfrog from the present Rs 840 crore to Rs 2,140 crore by 2013 (source: KMPG). Digital marketing includes user-generated content [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2009/10/04/emerging-trends-in-the-digital-space/</link>
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		<title>Google Universal Search – An Expanding Universe</title>
		<description><![CDATA[What Universal Search means to your search engine ranking on Google. What is Google universal search, and how will it impact your company’s search engine optimization efforts? Universal search is the seamless integration of results from Google’s various vertical search engines (news, video, images, local and book) into the organic Web SERPs (search engine result [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/06/24/google-universal-search-an-expanding-universe/</link>
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		<title>Growing importance of Online Press Releases</title>
		<description><![CDATA[In a significant report, titled Search Marketing Benchmark Guide, MarketingSherpa reported that online press releases, combined with organic search engine optimization, are one of the most effective Internet marketing strategies. As Jack Trout and Al Ries, best-selling authors, wrote: &#8220;PR plants the seed. Search marketing harvests the crop.&#8221; Advertising clutter and information saturation have made [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/20/growing-importance-of-online-press-releases/</link>
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		<title>Short-cuts don’t pay off in the long run in SEO</title>
		<description><![CDATA[Some use the straight, narrow, and often, difficult path to achieve success. Many use short-cuts. As in life, there are no short-cuts to long-term success in search engine optimization (SEO). Search engine optimization is the process of ensuring that a website gets visibility and ranking on search engines through a series of strategies based on [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/20/short-cuts-dont-pay-off-in-the-long-run-in-seo/</link>
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		<title>Google Sitemaps: Great SEO Tool</title>
		<description><![CDATA[Till a year ago, the only way you could get your site indexed on Google is by waiting for Googlebot (the software program or spider that Google uses to crawl the Web) to visit your site. While Googlebot does a fairly comprehensive job of covering the Web, webmasters needed more control over how their site [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/19/google-sitemaps-great-seo-tool/</link>
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		<title>SEO dynamics for a Shopping Site</title>
		<description><![CDATA[The Internet is the retail industry’s biggest new frontier. Online retail sales are expected to touch $329 billion by 2010, according to Forrester Research. That is a huge market by any yardstick. But any online retailer hoping to get a slice of that big pie will face one major hurdle on the path to customer [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/19/seo-dynamics-for-a-shopping-site/</link>
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		<title>Building a brand through SEO</title>
		<description><![CDATA[In the dense undergrowth of the Web, search engine marketing and optimization are far more effective and economical at drawing attention to your website and products than any other online marketing tool. Traditionally, most marketers have used SEO as a direct response mechanism to generate leads. That may fast be changing. SEO and SEM, if [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/19/building-a-brand-through-seo/</link>
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		<title>Grab the Long Tail of Search</title>
		<description><![CDATA[Search engine advertising works on the simple principle of supply and demand. The highest bidder gets top billing for keywords he has chosen. And the most sought after keywords will be the most expensive. Not surprisingly, the cost of high-traffic and high-conversion keywords is constantly rising. But is bidding for the most popular keywords the [...]]]></description>
		<link>http://thedigibuzz.puretech.com/2008/05/16/grab-the-long-tail-of-search/</link>
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