Emerging Trends in the Digital Space
Sunday, October 4th, 2009The Internet has brought about a sea change in the way forward-thinking companies do business today. The trends clearly point to digital marketing occupying prime slot among all forms of advertising; it is expected to leapfrog from the present Rs 840 crore to Rs 2,140 crore by 2013 (source: KMPG). Digital marketing includes user-generated content in blogs, videos and social networking sites, and lead to better brand perception, brand conversation and brand engagement.
Here are some of the leading emerging trends in the digital space:
1. Corporate social media presence: Zappos, the online clothes and shoes store, is miles ahead of the competition not only because of its excellent customer service, but also due to its effective use of social media. It has made the best use of Web 2.0 applications like Twitter to reach out to consumers and resolve their Click to Read More
