Google Universal Search - An Expanding Universe
Tuesday, June 24th, 2008What Universal Search means to your search engine ranking on Google.
What is Google universal search, and how will it impact your company’s search engine optimization efforts?
Universal search is the seamless integration of results from Google’s various vertical search engines (news, video, images, local and book) into the organic Web SERPs (search engine result pages).
Google has been incorporating results from its vertical search engines into its main Web results for a while now. Earlier, however, the results from, say, news search were clearly differentiated and published at the top of the organic results. Where Universal Search differs is that these results are now seamlessly integrated into the Web results based on their importance to a user’s query.
For instance, check the results for Apple iPod, and notice how results from news and Click to Read More
